Soumya Menon, VP, Brand Strategy, UniverCell describes her Sync model somewhat like this -
Sync is a new technology experience store we have created. Smart phones need a new kind of ecosystem in which customers can experience them. In our stores you will find different experience zones. These experience zones are not categorized according to the brands but according to the experiences they offer. It's a new concept.
Sync is more than just a store of latest gadgets and gizmos. It is a digital experience store where you don't just buy, you experience technology, you touch it, you interact with it, you live it before you own it. It's the home to latest digital trends, the coolest tech toys. It's new edge. It's edgy. It's personalized technology.
Housing the best brands, the latest in technological trends, it is a glimpse into our digital future. A future that's made of pixels and windows. And this is the window to experience it all - UniverCell.
UniverCell Sync commits to enrich our digital lifemanship in a number of ways.
There is for the business consumer there is the work and play segment where one can be connected to work even at home; and a children’s exclusive zone called Junior Sync where kids can get a tablet pre-loaded with edutainment content — all this with a view to bringing a wholesome experience with personalized care to the consumer.
UniverCell, in its Sync concept, has introduced unique need-based accessory bundles to enable range selling.
Music Zone
The music zone with music phones, music accessories and apps paired together
Points to look out for an exclusive and enthralling music experience on your phone and for that good music accessories are a must.
The above pic depicts the Sync checklist for the multi-tasker who wants an overall great digital experience
Point & Shoot
The point and shoot for cell phone photography and selfie enthusiasts (in the recently opened stores). This section boasts of great picture accessories like pocket printer, etc. when bundled with your best picture quality phone give the picture enthusiasts a fulfilling and enriching experience.
Smartphone exclusive section
Tablet exclusive zone
UniverCell is differentiated by the value additions we intuitively create to make the customer’s life easy.
Introducing Sync Squad value added service- your
personalized smart phone trainer
-This is a post purchase support at a
customers’ doorstep
-Helps a customer load and sync
content from different devices
-Sync different devices like tv, laptop,
printer
Work & Play
This Zone is a mix of Productivity and Gaming. The best phones for work, loaded by the best productivity apps bring alive how a smartphone can really power up your life. Phablets and Tablets with exciting gaming apps lets you experience how you can play while you work. This zone also brings alive all kinds of accessories that takes multitasking to its absolute limit.
The bloggers and customers present at the UniverCell Bangalore on Sunday, 24th August 2014
P.S. --This post is a part of UniverCell Sync activity on Indiblogger.
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